Munich & London · English & German

Energy, Mining,Industrial Technology:We report on it.

We write thought leadership, features, white papers and executive interviews, based on our own reporting and written to hold up in technical review.

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Munich & London

Two senior journalists, plus trusted teams when a project calls for it.

English & German

Written and edited in both languages.

Specialists, senior only

These three fields are all we cover. The writer you brief is the one who reports and writes.

01 · Focus

What we cover

Our reporting covers Europe and the United States.

Energy

How power is generated and moved through the grid, and what the shift to net zero demands of the technology and the market.

  • Power generation
  • Grids & grid stability
  • HVDC & transmission
  • Switchgear & substations
  • Energy storage
  • Hydrogen
  • Industrial decarbonisation
  • Energy policy & markets

Mining

How metals and minerals get from the ground into global supply chains, and how the industry is cutting its emissions.

  • Critical minerals & rare earths
  • Copper & iron ore
  • Digital mining
  • Decarbonising mining & steel
  • Processing & extraction technology
  • Supply chains & geopolitics

Industrial Technology

How industry automates and secures its operations, and what that changes in day-to-day practice.

  • Automation & digital production
  • Industrial AI
  • Industrial & OT cybersecurity
  • Rail & mobility
  • Smart buildings & infrastructure

02 · Services

What we deliver

01

Thought leadership & ghostwriting

Executive bylines, op-eds, point-of-view articles and LinkedIn posts that say something specific, written in your executives’ voice and signed by them.

02

White papers & reports

Researched long-form work for expert audiences: white papers and technical explainers, as well as editorial content for corporate reports and books.

03

Executive interviews & podcasts

Executive and expert interviews for articles and podcasts, or recorded on video for your website and streaming channels.

04

Features & customer stories

Interview-led stories from project sites and from customers that show what the technology achieves in practice.

05

Editorial programmes

Article series and newsletters, planned as a programme and delivered over time.

06

Technical editing & review

We check and rework technical drafts, including AI-assisted ones, so facts and terminology hold up before publication.

Words and images

For features and editorial programmes we bring in photographers and videographers we know and trust, so text and images come as one package. We deliver the editorial content; design and print stay with your agency or in-house team.

03 · Selected work

Selected work

Published work from our three fields, under our own names. Select a tile for a short summary and a link to the original.

Energy

Mining

Industrial Technology

Not shown here

A large part of our corporate work – executive bylines, white papers, LinkedIn articles – appears under our clients’ names. We keep that confidential, so this selection shows only work credited to us.

04 · Team

Who you work with

For larger commissions we also bring in established teams, including photographers and videographers we know and trust.

Hubertus Breuer at a table next to a model of a Saturn V rocket
Photo: © Cleo Godsey

Hubertus Breuer

Munich

Award-winning science and technology journalist with more than 25 years’ experience in the United States and Germany. From 1998 to 2011 he reported from New York for leading German publications, covering scientific and technological innovation and interviewing figures such as E. O. Wilson, Craig Venter and Elon Musk. His bylines have appeared in Die Zeit, Der Spiegel, Süddeutsche Zeitung, Frankfurter Allgemeine Zeitung and Scientific American, among others. Since returning to Germany he has written for companies in the energy and industrial sectors, on topics from SF₆-free switchgear, battery storage, HVDC and grid stability to automation, cybersecurity, mobility and smart infrastructure. Writes fluently in German and English. Studied at the University of Regensburg and Yale University; doctorate in philosophy.

LinkedIn

Heidi Vella
Photo: © Heidi Vella

Heidi Vella

London

Journalist who has covered energy and climate for more than 12 years. Senior energy features writer before going freelance in 2015; her bylines appear in E&T Magazine, Raconteur reports published with The Times, reNEWS and GlobalData’s energy and mining titles, including MINE Magazine. She writes on wind power and storage, and on mining, from copper supply and rare earths to decarbonising iron ore and steel. Copywriting and white papers for energy and industrial companies including ABB, Hexagon, Hitachi and Ocean Winds. NCTJ-qualified (National Council for the Training of Journalists), with a BA (Hons) in English.

LinkedInheidivella.com

05 · How we work

Research first. Copy that holds up.

Research first

We build stories from interviews and first-hand research, so they carry information that is not already out there.

No hand-offs

The journalist you brief is the one who interviews and writes. Nothing gets lost between briefing and draft.

Technically sound

We work closely with engineers and subject experts, and write so the piece gets through internal review.

Coordinated delivery

One project lead keeps schedules and technical reviews on track.

Global readers

We work for companies and their teams in Europe and North America. Their readers are worldwide, and we write for them in English and German.

06 · AI & confidentiality

Yes, we use AI. Carefully.

AI speeds up parts of our work, such as research support and adapting formats. The interviews and the final text remain ours.

  • We use AI with client material only where your policies and our agreed confidentiality terms permit it
  • Where we do, it runs in Langdock, an EU-hosted AI workspace set up to use only models processed in the EU. Its model providers are contractually barred from training on client content.
  • If your policies rule out AI, we work without it

Contact

Tell us what you need to explain.

A short note on the topic and your timeline is enough to start. We work with international companies and their teams in Europe and North America.

Gerne auch auf Deutsch.

Your contact

Hubertus Breuer

Munich

hubertus@rockitup.eu
+49 151 465 20 193
LinkedIn

Email Hubertus